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1 marketing career
марк. карьера в маркетинге [в сфере маркетинга\], маркетинговая карьераSee: -
2 marketing career
Реклама: карьера в сфере маркетинга -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 marketing analyst
марк. маркетолог, маркетинговый аналитик ( специалист по исследованию рынка)See: -
5 marketing position
1) упр. маркетинговая должность, должность в сфере маркетинга (любая должность, связанная с деятельностью в сфере маркетинга, напр., менеджер по маркетингу, менеджер по международному маркетингу, бренд-менеджер и т. д.)See:2) марк. = market position -
6 résumé
сущ.1) эк. тр., амер. резюме (краткое описание профессионального опыта и способностей, направляемое потенциальному работодателю; как правило, не превышает одной машинописной страницы и составляется для конкретного работодателя; используется во всех областях кроме образования и медицины, где используется термин "curriculum vitae")winning résumé — выигрышное [успешное\] резюме
Begin your résumé with your name, address, and phone number. — Начните резюме с указания вашего имени, адреса и телефона.
You need to turn your CV into a U.S.-style résumé. — Вам нужно превратить ваше CV в американское резюме.
Syn:See:2) общ. заключение, краткое содержание, выводSyn:
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резюме: 1) краткое изложение биографии и трудового опыта человека, направляемое потенциальному работодателю; = curriculum vitae; 2) заключение, краткое содержание, вывод. -
7 director
сущ.1) упр. директор, член правления [совета директоров\] (лицо, уполномоченное собственниками компании на управление компанией)Each Federal Reserve Bank has nine directors. — В совет директоров любого банка Федеральной резервной системы входят девять директоров.
See:acting director, administrative director, alternate director, alternative director, assistant director, associate director 1), codirector, co-director, deputy director, director general, dummy directors, executive director, figurehead directors, inside director, interlocking director, managing director, member-nominated director, nominee director, non-employee director, non-executive director, outside director, representative director, shadow director, worker director, board of directors, directors disqualification, directors' emoluments, directors' fee, director's interest, directors' interests, director's office, directors' remuneration, directors' report, report of the directors, rotation of directors, Directors Law Reporter, Institute of Directors2)а) упр. директор, глава, руководитель (возглавляет какие-л. программу, проект, организацию или ее отдел)He was appointed director of charity. — Он был назначен директором благотворительной организации.
Syn:See:account director, advertising director, assurance product director, brewing director, budget director, communications director, consumer research director, curriculum director, design director 1), director of capital gifts, director of career planning and placement, director of career resources, director of insurance, director of major gifts, director of operations, director of placement, director of public relations, director of research, director of research and development, director of studies, director of technology, district director, employee director, financial director, fundraising director, funds development director, industrial relations director, market research director, marketing research director, media director, media marketing director, membership director, merchandise director, personnel director, procurement services director, production director 1), project director, public relations director, publicity director, purchasing director, quality assurance director, research director, sales director, security director, senior director, service director, technical director, transportation director, underwriter sales director, underwriter solicitation directorб) гос. упр. = chief officer 1),See:3) СМИ режиссер(-постановщик) (отвечает за художественное содержание представления, фильма, телевизионной передачи и т. п.; руководит актерской работой)film director — режиссер картины [фильма\]
See:art director, associate director 2), creative director, design director 2), production director 2), producer 2)4) иск., амер. дирижерSyn:5) тех. направляющее устройствоSee:directional 3)
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директор: лицо, уполномоченное акционерами управлять компанией, член совета директоров; директора бывают исполнительные и неисполнительные, т. е. участвующие только в работе совета директоров; совет директоров утверждает годовой отчет компании и рекомендует собранию акционеров размер дивиденда.* * *директор; заведующий отделом. . Словарь экономических терминов .* * *лицо, назначенное осуществлять повседневное (текущее) управление компанией -
8 end
end [end]1 noun(a) (furthermost part, tip, edge) bout m, extrémité f;∎ at the end of the garden au bout ou fond du jardin;∎ it's at the other end of town c'est à l'autre bout de la ville;∎ at the northern end of the park/town/lake à l'extrémité nord du parc/de la ville/du lac;∎ the rope is frayed at this end/at that end/at one end la corde est effilochée à ce bout-ci/à ce bout-là/au bout;∎ at either end of the political spectrum aux deux extrémités de l'éventail politique;∎ Telecommunications at the other end of the line au bout de la ligne;∎ from one end of the country/of the town to the other d'un bout à l'autre du pays/de la ville;∎ they live in the end house ils habitent la dernière maison, au bout de la rue;∎ third from the end troisième en partant de la fin;∎ Sport to change ends changer de côté(b) (area, aspect) côté m;∎ how are things (at) your end? comment ça va de ton côté ou pour toi?;∎ what's the weather like at your end? (in phone conversation) quel temps fait-il chez vous?, quel temps est-ce que vous avez?;∎ the marketing/manufacturing end of the operation le côté marketing/fabrication de l'opération, tout ce qui est marketing/fabrication;∎ to come to the end of the road arriver au bout de la route; figurative (in one's career) arriver au bout de sa carrière; (in one's life) arriver au bout de sa vie; (be unable to make progress) être dans une impasse;∎ this is the end of the road or line c'est fini;∎ figurative to get hold of the wrong end of the stick mal comprendre;∎ to go to the ends of the earth aller jusqu'au bout du monde;∎ to keep one's end of the bargain tenir parole;∎ to keep one's end up tenir bon;∎ he doesn't know or can't tell one end of a word processor from the other il ne sait même pas à quoi ressemble un traitement de texte;∎ to make (both) ends meet (financially) joindre les deux bouts(c) (conclusion, finish) fin f;∎ at the end of July/of spring/of the year à la fin du mois de juillet/du printemps/de l'année;∎ from beginning to end du début à la fin, de bout en bout;∎ to read to the end of a book, to read a book to the end lire un livre jusqu'au bout ou jusqu'à la fin;∎ I waited until the end of the meeting j'ai attendu la fin de la réunion;∎ to be at an end être terminé ou fini;∎ my patience is at or has come to an end ma patience est à bout;∎ to be at the end of one's resources/one's strength avoir épuisé ses ressources/ses forces;∎ Finance end of the financial year clôture f de l'exercice;∎ to come to an end s'achever, prendre fin;∎ to draw to an end arriver ou toucher à sa fin;∎ to put an end to sth mettre fin à qch;∎ we want an end to the war nous voulons que cette guerre cesse ou prenne fin;∎ the end of the world la fin du monde;∎ familiar it's not the end of the world! ce n'est pas la fin du monde!;∎ until the end of time jusqu'à la fin des temps;∎ the end is nigh la fin est proche;∎ and that was the end of that et ça s'est terminé comme ça;∎ let that be an end to the matter! qu'on en finisse là!, qu'on n'en parle plus!;∎ familiar he's/you're the end! (impossible) il est/tu es incroyable!; (extremely funny) il est/tu es trop (drôle)!;∎ to come to a bad end mal finir;∎ familiar end of story! (stop arguing) plus de discussions!; (I don't want to talk about it) un point, c'est tout!;∎ we'll never hear the end of it on n'a pas fini d'en entendre parler;∎ is there no end to his talents? a-t-il donc tous les talents?, n'y a-t-il pas de limite à ses talents?∎ to achieve or to attain one's end atteindre son but;∎ with this end in view or mind, to this end dans ce but, à cette fin;∎ formal to what end? dans quel but?, à quelle fin?;∎ for political ends à des fins politiques;∎ an end in itself une fin en soi;∎ the end justifies the means la fin justifie les moyens(e) (remnant → of cloth, rope) bout m; (→ of loaf) croûton m; (→ of candle) bout; (→ of cigarette) bout, mégot m∎ to meet one's end trouver la mort;∎ to be nearing one's end être à l'article de la mort;∎ I was with him at the end j'étais auprès de lui dans ses derniers moments(house, seat, table) du bout(speech, novel) terminer, conclure; (meeting, discussion) clore; (day) terminer, finir; (war, speculation, relationship) mettre fin ou un terme à; (work, task) terminer, finir, achever;∎ she ended the letter with a promise to write again soon elle a terminé la lettre en promettant de récrire bientôt;∎ the war to end all wars la der des ders;∎ the joke to end all jokes la meilleure blague qu'on ait jamais entendue;∎ he decided to end it all (life, relationship) il décida d'en finir;∎ she ended her days in a retirement home elle a fini ses jours dans une maison de retraite(story, film) finir, se terminer, s'achever; (path, road etc) se terminer, s'arrêter; (season, holiday) se terminer, toucher à sa fin;∎ to end happily (of story) avoir une fin heureuse, bien se terminer;∎ how or where will it all end? comment tout cela finira-t-il ou se terminera-t-il?;∎ where does society end and the individual begin? où s'arrête la société et où commence l'individu?;∎ to end in a point se terminer en pointe;∎ the discussion ended in an argument la discussion s'est terminée en dispute;∎ to end in failure/divorce se solder par un échec/un divorce;∎ the word ends in -ed le mot se termine par ou en -ed;∎ the book ends with a quotation le livre se termine par une citation;∎ it'll end in tears ça va mal finirpar le bout(a) (with ends adjacent) bout à bout(b) (from one end to another) d'un bout à l'autred'un bout à l'autrefinalement;∎ we got there in the end finalement nous y sommes arrivés, nous avons fini par y arriver;∎ he always pays me back in the end il finit toujours par me rendre ce qu'il me doit;∎ you'll get used to it in the end tu finiras par t'y habituer∎ familiar it upset her/cheered her up no end ça l'a bouleversée/ravie à un point (inimaginable);∎ it helped me no end ça m'a énormément aidé□∎ familiar it'll do you no end of good cela vous fera un bien fou;∎ to have no end of trouble doing sth avoir énormément de mal ou un mal fou ou un mal de chien à faire qch;∎ to think no end of sb porter qn aux nues;∎ we met no end of interesting people on a rencontré des tas de gens intéressants∎ to stand sth on end mettre qch debout;∎ her hair was standing on end elle avait les cheveux dressés sur la tête(b) (in succession) entier;∎ for hours/days on end pendant des heures entières/des jours entiers;∎ for four hours on end pendant quatre heures de suite ou d'affilée►► Railways end carriage wagon m de queue;Computing end key touche f fin;Technology end piece embout m;end product Industry & Commerce produit m final; figurative résultat m;end result résultat m final;American end run faux-fuyant m;end table bout m de canapé;Television & Cinema end titles générique m de fin;end zone (in American football) zone f d'en-butterminer;∎ they ended off the evening with a dance ils ont terminé la soirée par une dansefinir;∎ they ended up in Manchester ils se sont retrouvés à Manchester;∎ to end up in hospital/in prison finir à l'hôpital/en prison;∎ if you keep driving like that, you're going to end up killing yourself si tu continues à conduire comme ça, tu finiras par te tuer;∎ to end up doing sth finir par faire qch;∎ to end up (as) the boss/on the dole finir patron/chômeur;∎ I wonder what he'll end up as/how he'll end up je me demande ce qu'il deviendra/comment il finira -
9 officer
1. сущ.1) упр. должностное лицо, чиновник, инспектор; служащий, сотрудник (лицо, избранное или назначенное на руководящий пост)customs officer — таможенный инспектор [служащий\]
salaried officer — служащий [чиновник\] на окладе
See:accountable officer, accounting officer, adjudication officer, administrative officer, affirmative action officer, agreement officer, agricultural officer, appointing officer, associate officer, attendance officer, aviation-safety officer, budget officer, career officer 1), 2), case officer, certification officer, certifying officer, chief officer 1), college admissions officer, commercial officer, community relations officer, company officer 2), contracting officer, corporate officer, council officers, custom house officer, customs officer, customs patrol officer, documentation officer, economic officers, employee-service officer, executive officer 1), extension officer, financial officer, grant officer, health and safety officer, hearing officer, horticultural officer, information officer, judicial officer, knowledge officer, Law Officer, legal officer, lending officer, liaison officers, medical officer 2), &3, ministerial officer, naval officer 2), officer of court, officer of justice, officer of patent office, 2), press officer, probation officer, public administration officer, public health officer, public officer, public relations officer, redistribution-and-marketing officer, registration officer, research officer, retirement officer, returning officer, revenue officer, risk officer, row officers, safety officer, scientific officer, security officer, senior officer, surplus sales officer, tax officer, training officer, truant officer, trust officer, veterinary officer, welfare officer, officer's check2) воен. офицер, командир (лицо, имеющее звание и занимающее какой-л. руководящий пост в вооруженных силах)senior officer — старший офицер, офицер высокого ранга
See:career officer 3), company officer 1), desk officer, executive officer 2), medical officer 1) naval officer 1), officer on duty, 1)3) общ. офицер, констебль ( часто как форма обращения к полицейскому)Officer Clarke will show you where to go, sir. — Офицер Кларк проводит Вас, сэр.
See:4) мор. капитан ( торгового судна)See:chief officer 2),2. гл.1) воен. обеспечивать, укомплектовывать офицерским составомThe regiment was well officered. — Полк был полностью укомплектован офицерами.
2) воен. выполнять функции командира, осуществлять командование3) упр. командовать, распоряжаться
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старшее официальное лицо банка, назначенное советом директоров для проведения его операций; обычно начальник департамента или отдела, менеджер или исполнительный сотрудник; см. chief executive officer;* * *должностное лицо (компании);, сотрудник; служащий (банка). . Словарь экономических терминов . -
10 CMP
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol -
11 cmp
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol -
12 freelance
Gen Mgtworking on the basis of being self-employed, and possibly working for several employers at the same time, perhaps on a temporary basis. Freelance workers have been described by Charles Handy as ideally suited to portfolio working. Freelancers must be good at multitasking; they require the skills of a manager, bookkeeper, and a promoter. People thinking about becoming freelance should conduct plenty of research, not only into the industry in which they will be offering their services, but also into their own motivation for freelancing and their character-suitability. Before leaving their day job, they should put together a business plan plotting the first year’s goals and activity, perhaps considering the possibility of starting their freelance business on a part-time basis, so that they can initially rely on their current income.An important part of this first year will be in marketing and promoting the business. Freelancers should develop a target list of companies they wish to work for, learning all they can about each company before approaching them with marketing and proposals. Good customer service could be the thing to make or break their career. Being liked is as valuable as being prompt and doing a professional job, and will encourage future business. It is, though, inevitable that a set of clients will change as time goes by. To protect themselves against this, freelancers should try to plan six months ahead, and create diversity in their client base. -
13 Eastman, George
SUBJECT AREA: Photography, film and optics[br]b. 12 July 1854 Waterville, New York, USAd. 14 March 1932 Rochester, New York, USA[br]American industrialist and pioneer of popular photography.[br]The young Eastman was a clerk-bookkeeper in the Rochester Savings Bank when in 1877 he took up photography. Taking lessons in the wet-plate process, he became an enthusiastic amateur photographer. However, the cumbersome equipment and noxious chemicals used in the process proved an obstacle, as he said, "It seemed to be that one ought to be able to carry less than a pack-horse load." Then he came across an account of the new gelatine dry-plate process in the British Journal of Photography of March 1878. He experimented in coating glass plates with the new emulsions, and was soon so successful that he decided to go into commercial manufacture. He devised a machine to simplify the coating of the plates, and travelled to England in July 1879 to patent it. In April 1880 he prepared to begin manufacture in a rented building in Rochester, and contacted the leading American photographic supply house, E. \& H.T.Anthony, offering them an option as agents. A local whip manufacturer, Henry A.Strong, invested $1,000 in the enterprise and the Eastman Dry Plate Company was formed on 1 January 1881. Still working at the Savings Bank, he ran the business in his spare time, and demand grew for the quality product he was producing. The fledgling company survived a near disaster in 1882 when the quality of the emulsions dropped alarmingly. Eastman later discovered this was due to impurities in the gelatine used, and this led him to test all raw materials rigorously for quality. In 1884 the company became a corporation, the Eastman Dry Plate \& Film Company, and a new product was announced. Mindful of his desire to simplify photography, Eastman, with a camera maker, William H.Walker, designed a roll-holder in which the heavy glass plates were replaced by a roll of emulsion-coated paper. The holders were made in sizes suitable for most plate cameras. Eastman designed and patented a coating machine for the large-scale production of the paper film, bringing costs down dramatically, the roll-holders were acclaimed by photographers worldwide, and prizes and medals were awarded, but Eastman was still not satisfied. The next step was to incorporate the roll-holder in a smaller, hand-held camera. His first successful design was launched in June 1888: the Kodak camera. A small box camera, it held enough paper film for 100 circular exposures, and was bought ready-loaded. After the film had been exposed, the camera was returned to Eastman's factory, where the film was removed, processed and printed, and the camera reloaded. This developing and printing service was the most revolutionary part of his invention, since at that time photographers were expected to process their own photographs, which required access to a darkroom and appropriate chemicals. The Kodak camera put photography into the hands of the countless thousands who wanted photographs without complications. Eastman's marketing slogan neatly summed up the advantage: "You Press the Button, We Do the Rest." The Kodak camera was the last product in the design of which Eastman was personally involved. His company was growing rapidly, and he recruited the most talented scientists and technicians available. New products emerged regularly—notably the first commercially produced celluloid roll film for the Kodak cameras in July 1889; this material made possible the introduction of cinematography a few years later. Eastman's philosophy of simplifying photography and reducing its costs continued to influence products: for example, the introduction of the one dollar, or five shilling, Brownie camera in 1900, which put photography in the hands of almost everyone. Over the years the Eastman Kodak Company, as it now was, grew into a giant multinational corporation with manufacturing and marketing organizations throughout the world. Eastman continued to guide the company; he pursued an enlightened policy of employee welfare and profit sharing decades before this was common in industry. He made massive donations to many concerns, notably the Massachusetts Institute of Technology, and supported schemes for the education of black people, dental welfare, calendar reform, music and many other causes, he withdrew from the day-to-day control of the company in 1925, and at last had time for recreation. On 14 March 1932, suffering from a painful terminal cancer and after tidying up his affairs, he shot himself through the heart, leaving a note: "To my friends: My work is done. Why wait?" Although Eastman's technical innovations were made mostly at the beginning of his career, the organization which he founded and guided in its formative years was responsible for many of the major advances in photography over the years.[br]Further ReadingC.Ackerman, 1929, George Eastman, Cambridge, Mass.B.Coe, 1973, George Eastman and the Early Photographers, London.BC -
14 SWOT analysis
Gen Mgtan assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning. It is also used in problem solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your career path or determining possible career development. -
15 planning
сущ.1) упр. планирование, проектирование, составление плана [проекта, программы\] (составление плана деятельности какого-л. лица или организации на будущий период; одна из функций менеджмента)planning flow — процесс планирования, последовательность процесса планирования
See:CHILD [agent\]: governmental planning, local planning, state planning CHILD [object\]: advanced product quality planning, advertising planning, administrative planning 2), budget planning, business planning, business continuity planning, capacity planning, career planning, contingency planning, corporate planning, cost planning, day-to-day production planning, directive planning, enterprise resource planning, entrepreneurial planning, estate planning, financial planning, human resource planning, insurance planning, inventory planning, investment planning, journey planning, manpower planning, marketing planning, master planning, media planning, new product planning, operational planning, operations planning, pension planning, personnel planning, planning department, price planning, product planning, profit planning, recruitment planning, risk response planning, rough-cut capacity planning, shift planning, social planning, strategic planning, tax planning, urban planning CHILD [method\]: adaptive planning, aggregate planning, backward planning, bottom-up planning, decomposition planning, forward planning, Hoshin planning, network planning, retrospective planning, scenario planning, top-down planning, top-down/bottom-up planning CHILD [time\]: long-term planning, medium-term planning, short-term planning, planning period, planning bureau, planning manager, planning and control cycle, management, programming, plan2) эк. планирование (экономики), экономическое планирование (метод регулирования экономики с помощью постановки долговременных целей развития и выработки программ, направленных на достижение этих целей)See:* * *. . Словарь экономических терминов . -
16 CMD
1) Военный термин: Collection Management Division, Color Monitor Device, Color Monitor Display, capital military district, career management division, configuration management division, contract management district, countermeasures dispenser2) Техника: Coupled Mobility Devices, Cross Machine Direction, Cross Machine Duotone, computation and mathematics department, cylindrical magnetic domain, Coal Milling & Drying (Gasification Technology Conference)3) Химия: Computer Molecular Dynamics4) Металлургия: Coal Mines Department5) Сокращение: Centralized Message Distribution, Conventional Munition Disposal, Countermeasures Duties, Cratering Munition Dispenser, Cruise Missile Defence, Cruise Missile Defense, countermeasures and deception6) Вычислительная техника: core memory driver, драйвер оперативной памяти7) Нефть: control and measuring devices8) Фирменный знак: Creative Micro Devices9) Деловая лексика: ГГМ, Группа генеральных менеджеров10) Глоссарий компании Сахалин Энерджи: Committee of Managing Directors11) Сетевые технологии: Control And Monitoring Display12) Химическое оружие: Chemical Materiel Destruction13) Расширение файла: Circuit Mode Data, Command file, REXX Batch file, External command menu (1st Reader), OS/2 batch/REXX file14) Должность: Certified Marketing Director15) Аэропорты: Cootamundra, New South Wales, Australia -
17 Cmd
1) Военный термин: Collection Management Division, Color Monitor Device, Color Monitor Display, capital military district, career management division, configuration management division, contract management district, countermeasures dispenser2) Техника: Coupled Mobility Devices, Cross Machine Direction, Cross Machine Duotone, computation and mathematics department, cylindrical magnetic domain, Coal Milling & Drying (Gasification Technology Conference)3) Химия: Computer Molecular Dynamics4) Металлургия: Coal Mines Department5) Сокращение: Centralized Message Distribution, Conventional Munition Disposal, Countermeasures Duties, Cratering Munition Dispenser, Cruise Missile Defence, Cruise Missile Defense, countermeasures and deception6) Вычислительная техника: core memory driver, драйвер оперативной памяти7) Нефть: control and measuring devices8) Фирменный знак: Creative Micro Devices9) Деловая лексика: ГГМ, Группа генеральных менеджеров10) Глоссарий компании Сахалин Энерджи: Committee of Managing Directors11) Сетевые технологии: Control And Monitoring Display12) Химическое оружие: Chemical Materiel Destruction13) Расширение файла: Circuit Mode Data, Command file, REXX Batch file, External command menu (1st Reader), OS/2 batch/REXX file14) Должность: Certified Marketing Director15) Аэропорты: Cootamundra, New South Wales, Australia -
18 cmd
1) Военный термин: Collection Management Division, Color Monitor Device, Color Monitor Display, capital military district, career management division, configuration management division, contract management district, countermeasures dispenser2) Техника: Coupled Mobility Devices, Cross Machine Direction, Cross Machine Duotone, computation and mathematics department, cylindrical magnetic domain, Coal Milling & Drying (Gasification Technology Conference)3) Химия: Computer Molecular Dynamics4) Металлургия: Coal Mines Department5) Сокращение: Centralized Message Distribution, Conventional Munition Disposal, Countermeasures Duties, Cratering Munition Dispenser, Cruise Missile Defence, Cruise Missile Defense, countermeasures and deception6) Вычислительная техника: core memory driver, драйвер оперативной памяти7) Нефть: control and measuring devices8) Фирменный знак: Creative Micro Devices9) Деловая лексика: ГГМ, Группа генеральных менеджеров10) Глоссарий компании Сахалин Энерджи: Committee of Managing Directors11) Сетевые технологии: Control And Monitoring Display12) Химическое оружие: Chemical Materiel Destruction13) Расширение файла: Circuit Mode Data, Command file, REXX Batch file, External command menu (1st Reader), OS/2 batch/REXX file14) Должность: Certified Marketing Director15) Аэропорты: Cootamundra, New South Wales, Australia -
19 poor
puə
1. adjective1) (having little money or property: She is too poor to buy clothes for the children; the poor nations of the world.) pobre2) (not good; of bad quality: His work is very poor; a poor effort.) malo; escaso3) (deserving pity: Poor fellow!) pobre•- poorness- poorly
2. adjective(ill: He is very poorly.) pachucho, malo, indispuestopoor adj pobretr[pʊəSMALLr/SMALL]1 (person, family, country) pobre3 (unfortunate) pobre■ you poor thing! ¡pobrecito!1 los pobres nombre masculino pluralpoor ['pʊr, 'por] adj1) : pobrepoor people: los pobres2) scanty: pobre, escasopoor attendance: baja asistencia3) unfortunate: pobrepoor thing!: ¡pobrecito!4) bad: maloto be in poor health: estar mal de saludadj.• aporreado, -a adj.• arrancado, -a adj.• arrastrado, -a adj.• descamisado, -a adj.• malo, -a adj.• mezquino, -a adj.• necesitado, -a adj.• pobre adj.• pobrete adj.
I pɔːr, pɔːr, pʊə(r)adjective -er, -est1) ( not wealthy) pobre2) (unsatisfactory, bad) < harvest> pobre, escaso; <diet/quality> malo; < imitation> burdoto be in very poor health — estar* muy delicado or muy mal de salud
3) ( unfortunate) (before n) pobre
II
[pʊǝ(r)]1. ADJ(compar poorer) (superl poorest)1) (=not rich) [person, family, country] pobrepoor people — gente f pobre, personas fpl pobres
•
pewter was the poor man's silver — el peltre era la plata de los pobres•
they thought that cinema was a or the poor relation of theatre — pensaban que el cine era el pariente pobre del teatro•
to be the poorer (for sth), the nation is the poorer for her death — la nación ha sufrido una gran pérdida con su muerteit left me £5 the poorer — me dejó con 5 libras de menos
- be as poor as a church mouse2) (=inferior, bad) [goods, service] malo, de mala calidadthe wine was poor — el vino era malo or de mala calidad
•
to be a poor imitation of sth — ser una burda or pobre imitación de algo•
to have a poor opinion of sb — tener un concepto poco favorable de algn•
to come a poor second (to sth/sb), he came a poor second in the final race — quedó el segundo en la carrera final, a bastante distancia del primerohis family comes a poor second to his career — su familia queda relegada a segundo lugar tras su carrera
3) (=deficient) [memory] malo; [soil] pobre, estéril; [harvest] pobre, escaso•
soils that are poor in zinc — suelos que son pobres en zinc or que tienen bajo contenido en zinc4) (=untalented)•
to be poor at maths — no ser muy bueno en matemáticas5) (=unfortunate) pobrepoor little thing! — ¡pobrecito!, ¡pobre criaturita!
poor (old) you!, you poor (old) thing! — ¡pobrecito!
devil 1., 2)he's very ill, poor chap — está grave el pobre
2.NPL•
the poor — los pobresthe rural/urban poor — los pobres de las zonas rurales/urbanas
3.CPDpoor law N — (Hist) ley f de asistencia pública
relief 1., 4) POORpoor white N — (US) persona pobre de raza blanca
Position of "pobre"
You should generally put p obre {after} the noun when you mean poor in the sense of "not rich" and {before} the noun in the sense of "unfortunate":
It's a poor area Es una región pobre
The poor boy was trembling El pobre chico estaba temblando For further uses and examples, see main entry* * *
I [pɔːr, pɔːr, pʊə(r)]adjective -er, -est1) ( not wealthy) pobre2) (unsatisfactory, bad) < harvest> pobre, escaso; <diet/quality> malo; < imitation> burdoto be in very poor health — estar* muy delicado or muy mal de salud
3) ( unfortunate) (before n) pobre
II
-
20 portfolio
(a) (for holding documents) porte-documents mportfolio analysis analyse f de portefeuille;portfolio diversification diversification f de portefeuille;portfolio insurance assurance f de portefeuille;portfolio liquidity liquidité f du portefeuille;portfolio management gestion f de portefeuille;portfolio manager gestionnaire m f de portefeuille;portfolio securities valeurs f pl de portefeuilleportfolio mix portefeuille d'activités(d) portfolio career carrière f multiple;portfolio worker = travailleur qui cumule les emploisThe prototype portfolio workers are surely not web designers but women who do night shifts cleaning so that they can rush back to make the kids' breakfast before doing a stint as a barmaid. Portfolio workers forfeit security, sick pay, holiday pay and pensions in the name of personal autonomy. They carry the burdens that formerly would have rested on corporate shoulders.
- 1
- 2
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